"This is what the Lord says-your Redeemer, the Holy One of Israel: 'I
am the Lord your God, who teaches you what is best for you, who directs you in
the way you should go.'" Isaiah 48:17
My career has been in marketing and
sales. Early on, I learned to distinguish the difference between features
and benefits. Features represent characteristics of a product or service.
Benefits are those things that directly profit or benefit me by using the
product or service. For instance, my new computer has incredible speed and lots
of memory (feature). This allows me to do things more quickly and easily
(benefit). People are more concerned about the benefits than the features.
God tells us in the above verse that
there are some direct benefits to the features of His nature. He is a God who
is committed to teaching His children in the way they should go. What is the
real benefit of His teaching? He answers this in the next verse. "If only
you had paid attention to My commands, your peace would have been like a river,
your righteousness like the waves of the sea" (Is. 48:18). The Lord tells
us that the benefit of allowing God to teach us and lead us in the way is peace
and righteousness. Here is a guaranteed promise from God. I often use
guarantees in my advertising claims. Here is God's immutable guarantee: You
will have peace like a river and righteousness like the waves of the sea! What
a great promise!
Are you trusting God with the very
details of your life so that He can lead you in the way you should go? Are you
allowing Him to teach you? Seek the Lord today for what He wants to teach you
and allow Him to lead you, and you will ensure peace and righteousness in your
life.
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