GOING AGAINST THE FLOW

"But the whole assembly talked about stoning them." Numbers 14:10a

Have you ever had to stand up against the majority for a cause that wasn't popular? God brought the Israelites out of Egypt and promised He would lead them into a land of milk and honey. The process of moving out of Egypt was difficult. They could no longer do things the old way, for the old ways didn't work in the desert. God provided for them during this journey. But there came a point in which the people forgot what God had said. Their discomfort changed their belief about God.

Whenever God is slow to answer our prayers, what we believe about God is revealed. Do we change our plans and move in a different direction when pressure mounts? Or do we continue on the path God has directed for us? Four men believed what God said and were willing to stand; however, the crowd wanted to stone them.

Then Moses and Aaron fell facedown in front of the whole Israelite assembly gathered there. Joshua son of Nun and Caleb son of Jephunneh, who were among those who had explored the land, tore their clothes and said to the entire Israelite assembly, "The land we passed through and explored is exceedingly good. If the Lord is pleased with us, He will lead us into that land, a land flowing with milk and honey, and will give it to us. Only do not rebel against the Lord. And do not be afraid of the people of the land, because we will swallow them up. Their protection is gone, but the Lord is with us. Do not be afraid of them." But the whole assembly talked about stoning them. Then the glory of the Lord appeared at the Tent of Meeting to all the Israelites (Numbers 14:5-10).

Notice Joshua and Caleb's response to the situation. They had spied the land. They believed God. They challenged the crowd. They seemed to know that if the Lord was not pleased with them they would not enter into the Promised Land. Those who grumbled did not enter the Promised Land. Only Joshua and Caleb and a new generation saw the fulfillment of God's promise.

Has God called you to stand for a cause bigger than yourself? You will have opposition to His call; sometimes it even comes from those in your own camp. But if God has called you, then you can be sure He will make a way. He has already opened the way before you. But you must walk in faith, joined with Him to take the land. "...Be strong and courageous. Do not be terrified; do not be discouraged, for the Lord your God will be with you wherever you go" (Joshua 1:9).

KNOW YOUR CUSTOMER

"Be sure you know the condition of your flocks, give careful attention to your herds" (Prov. 27:23). 

Identifying and meeting the needs of customers is key to any successful marketing venture. Many years ago Coca-Cola decided to introduce a new Coke. They conducted research among loyal customers to determine if the new taste would be embraced by Coke customers. The evidence proved that the new Coke would be successful. However, what Coke did not realize was the emotional attachment Coke users had to their existing Coke product. It created a massive outpouring of negative publicity when Coke users rebelled against the new Coke. Loyal Coke drinkers may have liked the taste of the new Coke, but they did not want it as a replacement to what they were accustomed to.

The man responsible was fired. It became one of the most famous marketing blunders ever. However, the story does not end here. The company eventually turned a bad situation into a positive one. Coke ended up having two versions of Coke - new and old. The man responsible was rehired and went on to be successful in the company.

Jesus sought to meet the needs of His customer by ministering to their needs as His Heavenly Father revealed them to Him. Their real need for salvation did not get met until Jesus met a physical need that allowed Him to reveal the true need they had. Some of your "customers" have a perceived need for your product. But they also have a spiritual need they may not realize they have. God wants to use you to meet both needs.

That's why it is important for you to know your customer.

OUR PLANS AND GOD'S PLAN

“Many are the plans in a man’s heart, but it is the Lord’s purpose that prevails.”Proverbs 19:21

Have you ever heard of someone who spent years of preparation for one vocation only to end up doing something completely different? Perhaps this could be said of you. Quite often we have in our minds what we believe we want to do only to have a course correction. Often the course correction comes through a major crisis that forces us into an area that we would never have considered.

Such was the case for Samuel Morse. Born in 1791, Morse grew up desiring to be an artist, and he eventually became very talented and internationally known. However, it was difficult to make a living as an artist in America during that time. A series of crises further complicated his vocational desire when his wife died; then his mother and father also died soon after. He went to Europe to paint and reflect on his life. On his return trip aboard a ship, he was captivated by discussions at dinner about new experiments in electromagnetism. During that important occasion, Morse made the following comment, “If the presence of electricity can be made visible in any part of the circuit, I see no reason why intelligence may not be transmitted by electricity.” In the face of many difficulties and disappointments, he determinedly perfected a new invention, and, in 1837, applied for a patent that became what we know today as the telegraph. He also created Morse code. It was only later, after many more setbacks and disappointments, that his projects received funding.

Samuel Morse later commented, “The only gleam of hope, and I cannot underrate it, is from confidence in God. When I look upward it calms any apprehension for the future, and I seem to hear a voice saying: ‘If I clothe the lilies of the field, shall I not also clothe you?’ Here is my strong confidence, and I will wait patiently for the direction of Providence.” Morse went on to create several other inventions and can be recognized today as the father of faxes, modems, e-mail, the internet and other electronic communication. [“Glimpses,” Issue #99 (Worcester, Pennsylvania: Christian History Institute, 1998).]

God’s plans may not always seem to follow our natural inclination. Perhaps God has you taking a path that may not lead to His ultimate destination for you. Trust in the Lord, lean not on your own understanding, acknowledge Him in all you do, and He shall direct your path (see Prov. 3:5-6).