"This is what the Lord says-your Redeemer, the Holy One of
Israel: 'I am the Lord your God, who teaches you what is best for you, who
directs you in the way you should go.'" Isaiah 48:17
My career has been in marketing and advertising. Early on, I learned to
distinguish the difference between features and benefits. Features represent
characteristics of a product or service. Benefits are those things that directly
profit or benefit me by using the product or service. For instance, my new
computer has incredible speed and lots of memory (feature). This allows me to do
things more quickly and easily (benefit). People are more concerned about the
benefits than the features.
God tells us in the above verse that there are some direct benefits to the
features of His nature. He is a God who is committed to teaching His children in
the way they should go. What is the real benefit of His teaching? He answers
this in the next verse. "If only you had paid attention to My commands, your
peace would have been like a river, your righteousness like the waves of the
sea" (Is. 48:18). The Lord tells us that the benefit of allowing God to teach us
and lead us in the way is peace and righteousness. Here is a guaranteed promise
from God. I often use guarantees in my advertising claims. Here is God's
immutable guarantee: You will have peace like a river and righteousness like the
waves of the sea! What a great promise!
Are you trusting God with the very details of your life so that He can lead
you in the way you should go? Are you allowing Him to teach you? Seek the Lord
today for what He wants to teach you and allow Him to lead you, and you will
ensure peace and righteousness in your life.
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